Almost every business, small and large, has a presence on social media today. However, many businesses are stills struggling with identifying clear KPI (Key Performance Indicators) and demonstrating the real return of investment on social media. A survey shows that 75% of all businesses have unclear strategy and KPI toward their social media efforts. It is important to measure the social media performance to show the effectiveness of this particular channel compared to other paid digital advertising channels such as SEM, TV ads, and display advertising.
An article by Siteber lists some common KPIs that all businesses should be tracking if they invested in social media.
Here is the list:
- Engagement Rates, Share Rates
- Reach
- Volume and Sentiment of Online Conversations
- Traffic
- Conversion Rates
- Follower Count
Track these metrics over time to gauge progress and help demonstrate ROI.
Read More on how to measure and understand the ROI of your social media marketing at Siteber.com
