Why Search Engines are the Most Innovative Industry [Infographic]

Search engines industry is the most innovative industry right now with a growth rate of 7.3% from 2009 – 2014 with an annual industry revenue of $2.1 billion. Search engines work with up to 8 major market segments from retail (20%) to consumer packaged goods (7%). Google has been growing tremendously in the past decade. It’s hard to ignore the potential for the evolution of the search engines. Google, Yahoo and Bing are the three top search engines, accounted for 96% of revenue with Google dominating the industry. Search engines are changing the landscape of the advertisers and consumers.

This infographic below illustrates what the current statistics for the top three major search engines and where they are heading next.

The Changing Landscape of Search Engines [infographic] – An Infographic from Siteber

Embedded from Siteber

the-definitive-guide-to-measure-social-media-marketing

How to Measure the ROI of Your Social Media Efforts

Almost every business, small and large, has a presence on social media today. However, many businesses are stills struggling with identifying clear KPI (Key Performance Indicators) and demonstrating the real return of investment on social media. A survey shows that 75% of all businesses have unclear strategy and KPI toward their social media efforts. It is important to measure the social media performance to show the effectiveness of this particular channel compared to other paid digital advertising channels such as SEM, TV ads, and display advertising.

An article by Siteber lists some common KPIs that all businesses should be tracking if they invested in social media.

Here is the list:

  1. Engagement Rates, Share Rates
  2. Reach
  3. Volume and Sentiment of Online Conversations
  4. Traffic
  5. Conversion Rates
  6. Follower Count

Track these metrics over time to gauge progress and help demonstrate ROI.

Read More on how to measure and understand the ROI of your social media marketing at Siteber.com